poster design
Project Details:
Due: October 11, 1998

The project must be posted to your web site by midnight, and the URL must be posted to FirstClass. The printed piece must be postmarked by the 11th.

Include a short one paragraph rationale. The rationale should include your conceptualization, typefaces chosen and the reasoning behind you design solution.

You have three choices for this assignment. The first choice is to find a local organization that needs a poster designed, and volunteer to design one for them. The second choice to find a poorly designed poster and redesign it. Your third choice is to choose a typeface from your computer and briefly research it to find out who designed it and when it was designed, and design a typographic poster from your research.

If you choose the first option, the poster should be a minimum of 8.5"x11" and a maximum of 11"x17", either in a vertical or horizontal format. You may work in black and white or color. When designing the piece, think about the aesthetics-posters are primarily visual communications that use body copy as a secondary element. Posters must convey a certain amount of information in a brief time span, so think carefully about the placement of images and type. When working with the type, consider the visual hierarchy with size and weight. Think of a relevant and cleaver headline to help connect the words and imagery. It will also help draw your audience in.

If you choose the second option, the poster should be a minimum of 8.5"x11" and a maximum of 11"x17", either in a vertical or horizontal format that utilizes the choice type only, no imagery. You may work in black and white or color. Your poster will include the following information: The name of the typeface; A brief paragraph that gives the name of the designer and the history behind the typeface, All of the characters of the alphabet (you will use lowercase and uppercase) as well as the number sets, one thru 10. When designing this poster, think about how your layout will reflect the style and mood of the typeface by using the letters as graphical images.

The projects have no limitations on style or form. Color can be used in any method you choose. Consider using special paper stocks to help you create the look that would be a successful piece.

There are many design resources available on the internet as well as many books and magazines published on poster design. Some publications to get ideas from: HOW Magazine, Print Magazine and Communication Arts. Books: The Essentials of Poster Design, Posters : The 20th-Century Poster: Design of the Avant-Garde, Best of Graphis Poster, The Essentials of Poster Design, and Making a Poster.
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